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Managing Marketing today is more difficult than ever. You need a deep understanding of your customers and their respective needs, you have to continually delight them, fight off low cost competitors and work under tighter budgets while convincing your peers that Marketing is essential. Mastering these Marketing principles does not guarantee that you will survive.[...]
It’s an easy one. Want to cut costs? Lay off people or ‘terminate their contract’ (as we say in Romania). Layoffs imply some form of guaranteed salary in North America. Therefore some of Romanian Managers/Owners I know have been terminating contracts. But what do you do when things pick up again?
I read a great article [...]
As a leader you need to look at how you are behaving these days. It’s normal to be concerned with just about everything but you also need to look at what you do on a daily basis to keep you focused.
Difficult times require you to sharpen your own skills. Take classes, read books and network [...]
It’s an easy one. Want to cut costs? Lay off people or ‘terminate their contract’ (as we say in Romania). Layoffs imply some form of guaranteed salary in North America. Therefore some of Romanian Managers/Owners I know have been terminating contracts. But what do you do when things pick up again?
I read a great article [...]
As a leader you need to look at how you are behaving these days. It’s normal to be concerned with just about everything but you also need to look at what you do on a daily basis to keep you focused.
Difficult times require you to sharpen your own skills. Take classes, read books and network [...]
When considering Romania as a possible location for developing their businesses, foreign investors take a close look to the advantages provided by our country:
You can find a piece of Romania anywhere in the world. Its spectacular natural environment, the friendliness of the people, combined with weather and life style make Romania the “It” place to be.
Step 5: Over Communicate!
I tell my Romanian staff, ‘you will never get in trouble by over-communicating’. In other words making sure they sufficiently communicate with their peers, subordinates and customers rather than not communicating enough. Culturally speaking inter-peer communications is not understood as a pre-requisite for the job in Romania but its changing.
As a leader [...]
Step 4: Perfect time to Plan !
Ok so you now know that some companies do better during recessions and you have executed a thorough cost cutting exercise with your staff. By this time you probably agree with me that the economy will turn around. Now what?
Answer: Plan. Plan to be ready when the market does [...]
Step 5: Over Communicate!
I tell my Romanian staff, ‘you will never get in trouble by over-communicating’. In other words making sure they sufficiently communicate with their peers, subordinates and customers rather than not communicating enough. Culturally speaking inter-peer communications is not understood as a pre-requisite for the job in Romania but its changing.
As a leader [...]
Step 4: Perfect time to Plan !
Ok so you now know that some companies do better during recessions and you have executed a thorough cost cutting exercise with your staff. By this time you probably agree with me that the economy will turn around. Now what?
Answer: Plan. Plan to be ready when the market does [...]
Step 3: Cut costs with a scalpel, not a chainsaw!
On a recent trip to Canada to compare economic news I was impressed by a recent article in Fortune magazine (December 15, 2008) where they ask 3 experts on how to cut costs during a recession. The experts were: An executive of a low cost airline, [...]
Step 2: Remember that some business can do well during a recession!
It’s normal to think that all businesses have difficulty during economic periods like these - not so. In fact some businesses do better. Let’s consider a few examples:
Candy:
It is a known fact that candy business is likely to fare better than other nonessentials [...]
Step1: Stop talking about it!
‘What comes up must come down’. This sounds like a terrible cliché but it’s true. Romania has witnessed spectacular growth and it seemed unstoppable. When I was reminded that in July the Romania’s GDP growth was 7.9% and 6 % for 2006 and 2007 respectively and ARIS is forecasting a growth [...]
