Renaud

A recent meeting with a large national retailer gave me inspiration. Despite low volume of customers visiting stores lately the approach was not to cut Marketing expenses but rather re-direct them and try something different: Localized marketing; that is, trying to communicate more effectively to the store’s catchment area or customers residing in the immediate vicinity (ex. flyers delivered through mail, Meshes or Poster Boards, Promoters, etc). That’s what I call creativity. As per Step 3: Cut costs with a scalpel, not a chainsaw, do not cut Marketing expenses, rather re-think creatively. Besides these days you have more time to plan and practice your creative side.